Search Engine Optimization- The WPCats Difference

SEO is one of the abiding passions of the founders of WPCats, and this is one service where we’ve invested a lot of time and energy to develop effective solutions for all kinds of online businesses. Since inception, we have got stunning results as a Wisconsin SEO provider for our clients all over the world, because we have devoted so much time and energy to identify the inner workings of search engines, and then rolling out strategies and action plans to take advantage of the information that we have gathered so laboriously.

We initially focused on providing our search engine marketing services to local businesses in and around Madison, Wisconsin. After becoming the top Madison SEO agency, we’ve slowly expanded all our services to all over the US and now have clients all over the world.

We offer a wide bouquet of services through our SEO solutions depending on the type of business and the budget you have! So whether you’re a client whose looking for a Madison- based SEO service provider or anyone sitting in any corner of the world, WPCats has a tailor-made solution waiting for you! 

Why SEO?

It’s a bit surprising for us that you’re still asking yourselves this question, but we’ll try our best to explain why SEO is needed for any business to survive in the highly competitive online marketplace of today! 
The aim of any quality Wisconsin SEO service provider will be to rank your business as high as possible on Google or any other search engine. This will not only lead to an increase in the online brand value of your business but also lead to sustainable business growth for your online business, through increase in leads and queries generated, eventually giving a fillip to your revenues and profits. And really, which business doesn’t want its profits to increase?

Why choose WPCats as your SEO service provider?

There are a lot of Madison SEO companies, each claiming to be the best at what they do! So, the next question on the mind of the many businesses which have decided that they need an SEO solution is who do they trust to handle such a crucial responsibility? As you are reading this on our website, you’re already on the way to make a decision that will positively impact your business for years to come! WPCats with its Madison SEO team, will guide you through the process through which you will get the results that you want.
One of the top considerations that any business has before choosing an SEO solutions provider is price! This is an aspect on which we can seriously claim to be the most cost-effective local SEO provider in the US, and we’re pretty competitive in the global market too! We can deliver such affordable SEO services due to our large scale of operations and our highly skilled team of developers.
Also, it is one of the founding principles of WPCats that we aim to be the most cost-efficient player in whatever category we venture into!
One of the unique aspects of WPCats is that we do not promise unrealistic results like other Madison SEO providers do! We will work out a plan and let you make the choice about whether to move according to the plan. We’re completely transparent about what we do.
Another advantage of a search engine optimization provider such as WPCats is that we do everything in house and our end-to-end SEO solutions ensure that you don’t need to worry about any part of your online presence. Whether it is WordPress support, web design, video creation, or social media- we will take care of it all!
Our exposure to all kinds of clients locally and globally through our Madison-based digital marketing agency, means that no sector or niche is totally new to us! 
To ensure that our customers stay ahead of the competition, our SEO experts are always on the lookout for the latest developments in the digital marketing space, so that we can always modify our marketing strategies to give you the first mover advantage.

SEO- A Continuing Process

We begin with an SEO audit of your website and online presence and through this, we map out the strengths and weaknesses of your online presence with respect to the competition. Then we sit down with you to understand the objectives of your business, so that we have all the information that we need to roll out a customized SEO campaign for your business that will lead to the required results in the shortest time possible!
We have a range of techniques through which we make your websites rank on Google, and we use only the ones that we deem suitable to your business.

SWOT Analysis of your Online Presence:

We conduct a comprehensive analysis of your online presence, including your website and social media handles, and then we identify your strengths and the areas which need improvement. We examine the websites of your main competitors, and identify their SEO strategies, so that we can include these strategies in our proposed optimization plan. In your business niche or sector, we identify the keywords that are highly relevant and profitable, through a variety of tools. We look at the quality of content on your website and identify gaps through our proprietary analysis techniques. We look at the level of optimization of your content for search engines such as Google and DuckDuckGo.Then we deep dive into your visitor traffic data, and identify patterns based on age, location, and source. We also check the quantity and quality of backlinks that your site shares, as these factors play an important role in determining the rank of your website. Finally, we inspect your social media presence and analyze its impact on your visitor traffic.
Thus, through our audit, we know the exact current state of your website, your competition, and then decide what exactly needs to be done to enhance your rankings on SERPs (search engine ranking pages)

Devising a suitable SEO strategy

Since the time we started as a small Madison SEO service provider, we have always told our clients that SEO is a process and not an endpoint. To do SEO properly, you need a 360 degree strategy, that spans content, link building, video creation, blogs, social media, et all! And implementing such a detailed strategy requires an adequate investment of time and money, then only can you expect to get the desired results. WPCats usually clearly mentions a timeline in which we expect our SEO strategies to bear fruit, and it is our transparent communication from our days as a Madison SEO company, that has made our customers swear by our brand!

Real Time Monitoring and Regular Submission of Reports

We’ve always placed an emphasis on transparent and regular communication, so that our clients are on the same page as us, regarding the status of our optimization efforts. Thus, we submit periodic reports normally at the end of the month, to inform you about the details of search engine marketing activities as well as the results achieved. In case you require reports more regularly, we can surely discuss and work out a suitable reporting timetable so that you remain in control of the information flow, and are able to take decisions based on the results that we generate for your business.

Social Media Marketing-

Social media marketing is one of the fastest growing avenues in the digital marketing industry, and its importance in determining your website’s rank on SERPs cannot be underestimated. The hype of social media is such that nowadays, almost every entity has a presence on social media, but not many businesses have a proper social media strategy to drive productive outcomes. This is where we can create a real difference. First, we take into account our analysis of your existing online presence, to identify good practices and bring out the issues that need to be resolved. Then, we examine the wider niche on social media and determine what the successful players are doing, and incorporating the same in our plan. After this, we will design a social media strategy for your brand, in consultation with you, so that you are always in control of the message that is sent to your target audience. Then, we’ll make your social media presence interesting and interactive through the use of good content, videos, blogs, etc. as part of a larger strategy to drive traffic to your website. Our really talented team of content writers, video creators and graphic designers are waiting to give your social media presence the zing that it so badly needs!

Other Services

Under the umbrella of our Madison SEO agency, we also provide specialized solutions for local businesses, E Commerce websites, etc. Then we also have a specialized digital marketing solutions such as online reputation management and digital branding, for customers who want to go beyond the scope of SEO services and demand a complete digital solution.